Human Centered Design


Based on hundreds of hours of user interviews, we relaunched AtmaGo in Indonesia at the beginning of 2015, and since then we’ve reached over 14,000 unique users and 100,000 page views. And our approach is already improving people’s lives—in February 2015, during the floods that inundated poor sections of Jakarta, people used AtmaGo to share tips on flood prevention, locations of flooding shelters, and updates on which areas to avoid. AtmaGo has already helped people get better access to food, report problems with water, and share info on jobs and education.


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  • Human Centered Design Toolkit

    Human-centered design is a creative approach to problem solving and the backbone of our work at It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world. Human-centered design consists of three phases. In the Inspiration Phase you’ll learn directly from the people you’re designing for as you immerse yourself in their lives and come to deeply understand their needs. In the Ideation Phase you’ll make sense of what you learned, identify opportunities for design, and prototype possible solutions. And in the Implementation Phase you’ll bring your solution to life, and eventually, to market. And you’ll know that your solution will be a success because you’ve kept the very people you’re looking to serve at the heart of the process.