Awareness Campaign Gets Residents to Think Outside the Car
"New Haven’s campaign to promote alternative transportation as an easy choice for all residents is reducing CO2 emissions by removing the stigma associated with public transportation.
In 2014, New Haven, Connecticut, launched an initiative to promote the use of public transit and active mobility in an effort to make alternative modes of transport available, accessible, and attractive for all residents and contribute to the city’s goal of reducing greenhouse gas emissions. Projects under the GoNewHavengo initiative include pedestrian wayfinding, pop-up bicycle infrastructure, and tabling at open streets and community events, reaching hundreds of New Haven residents each year. Furthermore, the campaign encourages businesses and their employees to use alternative transportation by running car-free commuting challenges and providing information on transit pre-tax benefits, custom trip planning, ride-sharing platforms, and free bike rack installation."